Events Hosted For UK Road Safety Week
Tuesday, 10 June 2014
Demonstrations aimed at reducing deaths and injuries on roads are being held by Merseyside Fire & Rescue Service (MF&RS) as part of UK Road Safety Week.
They are being held across Merseyside during the week-long campaign by the Chief Fire Officers' Association (CFOA) from Monday, June 9 to Friday, June 13.
Firefighters are out in Paradise Street in Liverpool city centre today with the MF&RS crash car trailer, highlighting road safety.
The MF&RS crash car trailer will also be at Sainsbury's in Upton on Wednesday, June 11, from 10am to 3pm, to illustrate the impact crashes can have.
An event will also be held at Church Square in St Helens town centre on Friday, June 13, from 10am to 3pm, where firefighters will carry out traffic collision rescue demonstrations and will be joined by partners in offering advice on road safety.
Fire crews will also carry out two road traffic collision rescue demonstrations at Asda in Huyton on Saturday, June 14, from 10am.
Events are also being held at Merseyside schools, where firefighters will carry out road collision rescue demonstrations and MF&RS staff will offer road safety advice to young people.
New figures show, that there were 336 people injured and eight people killed in road traffic collisions attended by Merseyside Fire & Rescue Service in 2013. Of those injured, 27 were aged under 18.
There have also been 213 people injured and two people killed in road traffic collisions attended by Merseyside Fire & Rescue Service in 2014 so far. Of those injured, 11 were aged under 18.
Cyclists, pedestrians, motorcyclists and young drivers are being particularly targeted during the week.
Cyclists are urged to be seen and be safe by wearing high-visibility clothing and a helmet, aimed at reducing head injuries by absorbing the impact.
Pedestrians are urged to look out, listen and be aware. There were nine pedestrians injured and one killed in road collisions attended by Merseyside Fire & Rescue Service in 2013.
Motorcyclists are advised to ensure they stay hydrated as dehydration can affect concentration and reaction times. There were five people injured and one killed in road traffic collisions involving motorcycles attended by Merseyside Fire & Rescue Service in 2013.
Young drivers are advised not to get distracted while driving and not to use a mobile to text or call without a hands free kit. Reaction times for drivers using a phone are around 50% slower than normal. It may only take a split second lapse in concentration to cause a crash.
Watch Manager John Cousins, of the MF&RS Road Traffic Collision Reduction Team, said: "There will be a whole week of events including a number of road traffic collision rescue demonstrations. Firefighters will also visit schools, demonstrate road traffic collision rescues and offer advice to young people who are approaching the age of passing their driving test.
"The aim of the week is to help reduce the number of people injured or killed on roads. Deaths and injuries on the road not only affect the individual involved but have a devastating impact on their families and loved ones. We hope lots of people will come along, watch the demonstrations and take on board the advice given."
Paul Fuller, President of the Chief Fire Officers Association, said: "We know that fire and rescue services (FRSs) have already helped to improve road safety, through targeted local educational programmes, and that FRSs are world leaders in casualty care and extrication techniques after Road Traffic Collisions. This week of events and activities will allow us to engage with partners and our local communities to work towards our ultimate goal of zero deaths and reduced injuries on UK roads."
The photo shows Watch Manager John Cousins with the MF&RS crash car trailer. Photo copyright Merseyside Fire & Rescue Service.