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An intelligence-led method for targeting Prevention activities.





CUSTOMER INSIGHT









APPROACH
Location Based Approach
Person Based Approach





Need to understand lifestyles of communities 
WHY ARE WE 
Need to target individuals who are most vulnerable
DOING THIS?
within Merseyside





Aggregated datasets from a number of external Vulnerable Person Proile (VPP) focusing on 7 

sources. Information collected includes:
key factors that have been identiied as making a 


WHAT DATA person more vulnerable. These are:
Beneit Claimants; Communication Channels; 

DO WE USE?
Community Safety; Deprivation; Disability; Over 65; Lone Occupant; Drug/Alcohol Misuse; 

Housing; Population Demographics; Sporting Mental Health Issues: Adult Social Care Needs; 


Preferences: Sense of Community
Smoker; Lone Parent





Vulnerable Person Index (VPI) which prioritises
WHAT DO WE Community Proiles describing common 

properties based on the number of vulnerability PRODUCE?
characteristics and lifestyles present within 


factors present. A VPI is available for each station communities. These are mapped to Output Area, 
(For use by Staff, 
within Merseyside
which consists of approx. 125 households.
Stations and Partners)




WHAT DIFFERENCE 
Better understanding of communities, Direct engagement to speciic addresses 

DO WE MAKE?
leading to improved delivery of community based on the identiied vulnerability factors 

(Reduction in ires, engagement based on lifestyles
leading to reduced risk for individuals

injuries and deaths)







Merseyside Fire & Rescue Service,
Referrals can be made by calling: 

0800 7315958
Bridle Road, Bootle, Liverpool, Merseyside, L30 4YD 


t: 0151 296 4000


www.merseyire.gov.uk
Designed and printed by CDP Print Management - www.cdp.co.uk 

All images are copyright Merseyside Fire & Rescue Service / Chris Phillips unless stated otherwise




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